I find the real thread in the mess, then turn it into writing that sounds like you, means something, and actually lands.
Ghostwriting and content strategy for executives and founders whose writing has stopped sounding like them.
See how I can help → For authors I need help with my bookAuthor services: covers, ghostwriting, and writing frameworks for fiction authors.
See author services →Not sure which? Start here →
You know what you do. You've spent years developing real expertise, your own way of working, and results you're proud of.
But when someone lands on your LinkedIn profile, reads your bio, or visits your website, the words don't always carry the same weight. They may sound fine. They may even sound professional. They just don't always sound like you.
The posts don't reflect the thinking. The bio reads like everyone else in the field. The website says the right things in the wrong order, or the right words in the wrong voice.
That gap between the quality of the work and the quality of the words is what I fix.
I ghostwrite for executives and founders whose writing has quietly started to sound like everyone else's: polished, correct, and forgettable within the hour. AI made that drift easy. It didn't make it inevitable.
That means LinkedIn posts that sound like you thinking out loud. A bio that reads like one specific person, not a category. A website that says what you actually mean, in the order you'd actually say it.
I work from voice notes, rough ideas, half-finished drafts, or structured briefs, whatever fits how you think. You talk. I find the real thread. You keep your voice.
What I ghostwrite
Three ways to work together
A 90-minute session where we look at what you're currently saying, where the message is getting lost, and what needs to change first. You leave with a clear, prioritised action plan.
Ongoing LinkedIn ghostwriting for people who want to stay visible without spending hours trying to turn every thought into a post. Written in your voice, built from a monthly conversation.
A focused rewrite of your profile, bio, and core messaging when the current version no longer reflects the level of your work. Scope shaped around what needs to change.
I'm currently taking on a small number of founding clients as I build out this offer for executives and founders. The Clarity Conversation is priced accordingly, in exchange for an honest testimonial once we're done.
I'm a published author across multiple genres: cozy fantasy, paranormal mystery, literary thriller, and puzzle books with 50+ titles on Amazon.
That means I understand the commercial pressure of a cover that has to stop the scroll, the difficulty of writing in someone else's voice without erasing them, and the gap between having a story and having a publishable book.
I write across multiple genres under different pen names. Here's what's currently live.
The Amber Stacks · The Long Keeping · What the Wood Remembers. Warm, atmospheric, and quietly magical. Bookshops, memory, belonging, and old enchantment.
View on Amazon →The Map That Remembered (Book 1). Set in Valencia. A former writer, an old map, and a murder that history tried to erase.
View on Amazon →What No One Noticed: coming soon. Institutional. Atmospheric. The kind of story where the conspiracy has been hiding in plain sight.
Coming soon50+ titles on Amazon. Sudoku for every level: kids, teenagers, adults, seniors, and serious solvers. Several titles with verified sales.
View on Amazon →The assumption right now is that AI writing tools are a shortcut to sounding more professional, more polished, more "on brand."
Here's the problem nobody's saying out loud: polish was never the goal. Distinctiveness was. And the tools making everyone sound more polished are the same tools making everyone sound the same.
I've sat across the table from CEOs in industries most writers never get near: enterprise IT, NHS-scale healthcare transformation, energy, wellness. Rooms where the stakes were real and the communication problems were genuinely hard to solve. What I noticed in those rooms: the smartest people were often the worst represented in writing. Not because they had nothing to say, because everything between their head and the page flattened it. Comms teams, review layers, and now AI, all quietly sanding down whatever made them worth listening to.
So that became the work. Not "content," not "copy," but finding the real signal inside what a leader actually thinks, and getting it onto the page before anything smooths it out.
When your writing sounds fine but not like you, that's usually fixable in a single conversation. And right now, it's the only thing worth fixing.
Message me if you want to talk about what that would look like.
Based in Valencia, Spain.
Who do you work with as a ghostwriter?
Executives and founders whose writing has started to sound like everyone else's, especially as AI makes that easier to happen by default. I draw on 35+ years across enterprise IT, healthcare transformation, energy, and wellness to help senior leaders sound unmistakably like themselves. I also work with authors on long-form writing and brand messaging.
What does ghostwriting actually involve?
You stay the named author or creator. I write in your voice: from voice notes, rough ideas, bullet points, or structured briefs. The final content sounds like you at your clearest. Everything is confidential.
Do you only do LinkedIn content?
No. LinkedIn is one channel I work in. I also ghostwrite newsletters, website copy, bios, book chapters, author messaging, and broader brand positioning.
How do your author services work?
Most author services are available through Fiverr: cover concepts and ghostwriting starters (first chapters, bios, outlines). For larger projects, get in touch directly.
What's the difference between the Fiverr services and working with you directly?
Fiverr is best for defined, scoped deliverables: a set of cover concepts, a batch of posts, a first chapter. Direct work is for ongoing retainers, full positioning resets, or projects that need more conversation first.
Where are you based?
Valencia, Spain. I work with clients internationally. Most client communication is async: written, voice notes, or scheduled calls.
Message me if it doesn't yet. Whether you need help with your messaging, your content, or your book, the best place to start is a conversation.